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Summary:
- Skillshare is seeking an inspiring, strategic, and customer-obsessed Senior Lifecycle Marketing Manager.
- The Senior Lifecycle Marketing Manager will be responsible for driving Skillshare’s growth and member preference.
- This role focuses on email and referral campaigns to drive user acquisition, engagement, retention, and winback.
- The position reports to the Director of Organic and Brand.
Responsibilities:
- Develop and execute email and push campaigns to drive user conversions, engagement, retention, and winback.
- Manage the email and push marketing strategy and calendar, prioritizing projects to meet the company’s business objectives.
- Track and analyze campaign performance, share performance insights with stakeholders, and make recommendations for improvement.
- Develop hypotheses, run tests, identify key insights, and automate the most effective strategies to drive growth.
- Stay up-to-date on the latest email and push marketing, customer, and market trends.
- Collaborate across the marketing team to develop integrated marketing campaigns in support of subscription, marketplace, and other offerings.
- Manage relationships with vendors, freelancers, and agency partners to complete projects on time and on budget.
- Partner with Product and Engineering on eventing, content management, and recommendation schemes.
- Create and maintain relationships with partners across Creative Studio, Community & Content, Product, and Engineering.
Requirements:
- 4-6 years of experience in end-to-end management of email campaigns; push notification and referral marketing experience is a nice-to-have.
- A deep understanding of customer lifecycle marketing.
- A proven track record of success in developing and implementing effective email and push campaigns.
- Strong writer and editor, with a clear vision for compelling email content that engages and converts.
- Strong analytical skills and the ability to track and interpret campaign data.
- Comfort with coding using an email design system and working with responsive HTML email templates.
- Experience monitoring and troubleshooting email deliverability and inbox placement.
- Must have experience using ESPs (e.g., Blueshift, Braze, Iterable, SendGrid); familiarity with Airtable, Parcel, Figma, and Looker are nice-to-have.
- Demonstrated ability to inspire others and work collaboratively in a team-oriented fashion.
- Desire to roll up your sleeves in a fast-paced startup environment.
Benefits:
- Competitive compensation package.
- Base salary of $148,000.
- Skillshare is committed to building a diverse team.
- Focus on collaboration, empathy, respect, and flexibility within the team.
- Recognized as one of Newsweek’s Top 100 Most Loved Workplaces in 2023 and 2024.
- Top place to work by BuiltinNYC, Crain’s, and Forbes.
- One of the five best places to work for women by Bpeace.
- Top-rated workplace for dads by Fatherly.
