Senior Lifecycle Marketing Specialist Full Time

Description:

• Build and execute campaigns in Braze, with an understanding of HTML, CSS, desktop and mobile rendering.
• Conduct quality assurance checks on campaign launches and troubleshoot any technical issues related to HTML email templates, list segmentation, and other campaign execution aspects.
• Keep various stakeholders up to date on campaign status/updates, raising flags when and where needed.
• Monitor email deliverability and list integrity, including initiatives like re-opt-in campaigns for unengaged audiences.
• Create and maintain comprehensive process documentation for all marketing automation activities, including campaign workflows, data mapping, segmentation, and quality assurance.
• Oversee transitions from legacy systems to advanced technologies while maximizing existing capabilities within Accolade’s platforms.
• Collaborate closely with Product and Member Marketing teams to share best practices and recommendations to improve campaign efficiency and performance.
• Collaborate with analysts to ensure robust reporting to track and assess performance, driving continuous improvements across established metrics.
• Identify and implement opportunities to optimize tools and processes proactively.

Requirements:

• Bachelor’s degree in marketing, communications, technology, or a related field preferred.
• 3+ years of Direct-to-Consumer lifecycle marketing experience working with an enterprise-grade marketing automation tool (e.g. Braze, Iterable, Salesforce Marketing Cloud/ExactTarget, Klaviyo, etc.).
• Strong understanding of lifecycle/CRM marketing concepts, strategy, and best practices.
• Proven experience executing multiple complex CRM marketing campaigns at the same time.
• HTML and CSS editing capabilities, including ability to update content, add links and UTMs, optimize mobile rendering, etc.
• Ability to pull performance reports and analyze the data to identify trends and optimizations. Familiarity with tools like Excel, Tableau, Amplitude, Qlik, Looker, etc.
• Excellent project management and coordination skills; experience with tools such as Confluence, and Jira.
• Strong communication and attention to detail.
• Ability to work independently in a fast-paced environment, managing multiple projects simultaneously.
• Ability to synthesize operational details into action-oriented takeaways, articulate clear problem statements, and drive business impact from cross-functional teams.

Benefits:

• Comprehensive medical, dental, vision, life, and disability benefits, including access to Accolade Advocacy, Accolade Care, and Accolade EMO.
• HDHP medical plan with generous employer contributions towards an HSA.
• 401(k) Retirement Plan with matching employer contributions.
• Open Time Off.
• Generous Holiday Schedule + 5 floating holidays.
• 18 weeks of paid parental leave.
• Subsidized commuter benefits programs.
• Virtual access to coaching, self-care activities, and video-based therapy and psychiatry through Ginger.
• 1 Volunteer day per year.
• Employee Stock Purchase Plan (ESPP) w/ employee discount.