Senior Managing Editor, SEO Full Time

Summary:

• GOBankingRates is a leading destination for personal finance news and information.
• Founded in 2004 by Jeff Bartlett and Brett Rossmann, GOBankingRates (formerly ConsumerTrack) connects people with products and services that help them to lead a richer life.
• The company covers all aspects of the personal finance journey with curated editorial content, videos, and podcasts to teach readers the six key principles of financial literacy.
• GOBankingRates strives to empower readers to make smart financial decisions.

Responsibilities:

• Develop and lead the execution of an SEO-first operational playbook for editorial.
• Define operational metrics (e.g., productivity, throughput, and standards of excellence), manage the team to them, and leverage workflow data to optimize internal processes and output to drive peak efficiency.
• Achieve defined quarterly goals related to optimizing portions of the SEO Editorial library.
• Build an SEO-first editorial culture grounded in data-driven insights, leveraging emerging technologies (e.g., AI Assist tools) to uplevel content quality/helpfulness and workflow efficiencies.
• Guide the team to consistently meet content production goals, ensuring high-quality outputs that align with strategic objectives.
• Evaluate and refine SEO workflows, building hypotheses for automation tools like Jira and SEMRush to drive productivity and optimize editorial processes.
• Collaborate with Audience Development leadership, Brand, and Features Editorial teams to architect brand identities, tones, and personalities across SEO editorial content.
• Deliver on tactical SEO strategies aligned with the SEO-driven content roadmap and achieve key objectives.
• Work closely with SEO, Design, and Product teams to ensure page components align with EEAT strategy, supporting high-quality content creation and audience engagement.
• Lead and manage the day-to-day workflow and budget for the SEO Editorial team, consisting of 5+ internal employees and an extended network of freelance personal finance experts.
• Own the freelance budget, assess freelancer quality, and align resources with quarterly and long-term content goals.
• Cultivate a freelancer network of subject matter experts to contribute to content authority across financial categories.
• Partner with SEO leadership to build comprehensive quarterly content roadmaps for domains and financial categories to capture the target consumer in the SERP.
• Partner with product and engineering stakeholders to ensure new CMS work supports editorial needs and embraces the latest technology opportunities for workflow optimization (e.g., AI).

Requirements:

• 3+ years of SEO editorial experience working on ‘Your Money, Your Life’ Personal Finance content.
• 8+ years of total editorial people management experience, with the proven ability to lead and inspire editorial teams.
• 5+ years of SEO editorial experience overall, with demonstrated success in crafting and executing SEO strategies.
• Strong attention to operational detail, with a passion for integrating analytics into editorial roadmaps.
• Innovative thinker, embracing emerging technologies and trends (e.g., AI) to drive content strategy improvements.
• Results-oriented mindset, focused on measurable outcomes and continuous improvement.
• Proactive problem solver with a bias for action, adept at identifying challenges and implementing solutions.
• Exceptional communication and collaboration skills to work across departments and optimize workflows.

Benefits:

• 100% Remote work.
• Competitive salary with excellent growth opportunities.
• Comprehensive medical, dental, and vision plans with heavy employer contribution.
• Paid maternity and paternity leave programs.
• Paid vacation, sick days, and holidays.
• Company funding for outside classes and conferences to improve skills.
• Contribution to student loan debt payments after the first year of employment.
• 401(k) plan with immediate employee contributions and 4% employer match after the first year.
• Equal-opportunity employer, considering all qualified applicants regardless of race, religion, sex, national origin, disability, veteran status, or any other characteristic protected by law.