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Summary:
- Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes.
- More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.
- We are seeking a Senior Performance Marketing Manager to support our Enterprise sales efforts through strategy and execution of paid social and display programmatic advertising channels.
- This role will also provide support on broader paid campaign strategy and guidance for self-serve marketing initiatives.
Responsibilities:
- Develop and execute multichannel digital marketing strategies to drive high-quality leads that convert to the pipeline, with emphasis on paid social and programmatic display.
- Develop a testing roadmap and conduct A/B experiments to iterate on approaches, sharing insights across the organization.
- Regularly analyze performance results and make recommendations across spend, targeting, bidding, creative, landing pages, and more.
- Own end-to-end creative brief development and collaborate closely with the Brand creative team to ensure high-quality ad creative.
- Work with Marketing Analytics on measurement and attribution.
- Collaborate with the demand generation organization to develop and optimize campaign plans for audience and user acquisition strategy.
- Support the design and execution of digital ABM campaigns in partnership with Campaigns lead.
- Research and evaluate growth opportunities, prioritize projects by impact, and assess technical requirements for new performance marketing initiatives.
- Coordinate between internal cross-functional teams and external partners for ongoing campaign operations.
- Deliver operational excellence in budget management, pacing, reporting, presentation building, and more.
Requirements:
- 8+ years of relevant experience as a performance marketer.
- Experience across multiple channels, particularly in Paid Social and Display, with experience in B2B sales-led or product-led organizations.
- Familiarity with ABM concepts and platforms like 6Sense.
- Analytical and data-driven mindset, comfortable navigating metrics and marketing attribution.
- Customer-oriented with a focus on connecting digital marketing strategies to customer journeys.
- Growth mindset, thriving in performance-focused teams and scaling business impact.
- Builder persona with a passion for building new programs and processes.
- Hypothesis-driven and driven to test and learn from new approaches.
- Strong communicator with a team-oriented mindset.
Benefits:
- Competitive compensation, including restricted stock units and incentive compensation.
- Comprehensive benefits package.
- Base salary range for the San Francisco Bay Area: $153,000 – $199,300 USD.
- Base salary range for all other work locations (including remote): $137,700 – $179,400 USD.
- Equal opportunity employer, embracing diversity and providing accommodations as needed.
