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Summary:
- Growe is seeking a Senior PPC Media Buyer to plan, set up, optimize, and scale new ad campaigns.
- The role involves creating new creatives, funnels, running A/B tests, and improving conversion rates.
- The ideal candidate will have extensive experience in gambling/betting advertising (black hat), handling large ad budgets, and using marketing tools such as Keitaro and Voluum.
Responsibilities:
- Plan, set up, optimize, and scale new ad campaigns.
- Generate ideas for new creatives, funnels, and run A/B tests to improve conversion rates.
- Analyze campaigns, assess ROI, and develop strategies for moving forward.
- Make media buying monthly/quarterly plans and provide reports.
- Automate advertising campaigns using scripts and rules.
Requirements:
- 3+ years of hands-on experience with Google Ads and Bing.
- Must have experience in gambling/betting advertising (black hat).
- Ability to work with large advertising budgets.
- Experience with marketing tools like Keitaro and Voluum.
- Deep understanding of PPC advertising principles and media strategies.
- Experience automating advertising campaigns using scripts and rules.
- Familiarity with basic marketing metrics (CPA, CPM, CPC, CTR, etc.).
- Experience with Latin America/Asia regions is a plus.
Benefits:
- Collaborative work environment where team support is a key value.
- Opportunities to grow and evolve with the company.
- Focus on results over processes, with clear, measurable goals.
