Senior Product Marketing Manager at Influ2 Full Time

Responsibilities

• Develop and implement go-to-market plans for new and existing features and products
• Create clear and compelling product positioning and messaging
• Conduct market research to understand customer needs and market trends
• Develop high-quality marketing materials, including demos, videos, and presentations
• Partner with demand generation and customer marketing teams for integrated campaigns
• Partner on customer voice initiatives such as surveys and advisory boards
• Measure and analyze effectiveness of product marketing initiatives

Requirements

• 5+ years of experience in product marketing within the B2B Tech industry
• Proven success in developing and executing go-to-market strategies
• Experience collaborating with cross-functional teams
• Proficiency with tools like HubSpot, Salesforce, Pendo, Zendesk
• Degree in marketing, business, or related field preferred but optional

Benefits

• Remote work flexibility with no fixed working hours
• Unlimited Paid Time Off (PTO) policy
• Excellent Insurance Plan, including Medical, Dental, and Vision