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Research and Analysis / Technology and IT

Senior Web Analyst – (Seattle, WA) Full Time NEW

Summary:

  • Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud.
  • Samsara is a platform that enables organizations to harness Internet of Things (IoT) data.
  • The company’s mission is to improve the safety, efficiency, and sustainability of physical operations.
  • The role is for a Senior Web Analyst to join the digital strategy team.
  • The ideal candidate should have 5+ years of professional experience in web analytics.
  • This role is open to candidates in the US, excluding the San Francisco Bay Area and NYC Metro Area.

Responsibilities:

  • Ensure accurate tracking, data collection, and consistency across the website.
  • Manage and optimize web analytics and tag management solutions.
  • Understand data protection regulations (e.g., GDPR, CCPA).
  • Perform deep-dive analyses on web data to identify trends, insights, and opportunities.
  • Develop and present regular reports to stakeholders on website performance.
  • Own the web experimentation roadmap in partnership with Growth and Analytics teams.
  • Collaborate with the SEO and content teams to improve organic search rankings.
  • Share insights with marketing, sales, product, and IT teams for strategic integration.
  • Define web benchmarks, KPIs, and metrics for regional websites and page/user groupings.
  • Champion Samsara’s cultural principles as the company scales globally.

Requirements:

  • Bachelor’s degree in Marketing or a STEM field.
  • 5+ years of experience in web analytics.
  • Expertise in web analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Strong analytical skills and familiarity with statistical analysis and A/B testing.
  • Experience with data visualization and proficiency in Excel/Google Sheets.
  • General understanding of digital marketing, web technologies (HTML, CSS, JavaScript), and UX/UI.
  • Excellent communication and presentation skills.
  • Certifications in Google Analytics, Adobe Analytics, or similar platforms are highly desirable.
  • Experience with Salesforce, SQL, Tableau, Contentsquare, and Mixpanel is ideal.

Benefits:

  • Competitive total compensation package.
  • Flexible working model, supporting remote work.
  • Health benefits.
  • Samsara for Good charity fund.
  • Additional benefits as per the company’s offerings.

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