Winona is a leading telemedicine company providing hormone replacement therapy (HRT) for women in menopause.
The company has built all its technology in-house, including an EHR, patient care admin system, patient portal, and marketing technology.
Winona operates two compounding pharmacies and has a team of in-house physicians.
The company is seeking a full-time remote SEO Manager to develop and implement SEO strategies to drive organic growth and improve online visibility.

Develop and execute comprehensive SEO strategies aligned with business objectives.
Manage and mentor in-house link builders and SEO specialists.
Conduct keyword research and optimize website content, meta tags, headers, and URLs.
Collaborate with content creators to develop high-quality, keyword-rich, and linkable content.
Oversee on-page and off-page SEO activities, including link-building initiatives.
Monitor and analyze website performance using SEO tools and analytics platforms.
Provide regular reports and recommendations for optimization to stakeholders.
Stay up-to-date with the latest SEO trends, best practices, and algorithm changes.
Work with web development teams to address technical SEO issues.
Coordinate with social media and PPC teams to optimize overall digital marketing efforts.
Develop a comprehensive content and link-building roadmap that aligns with SEO and business goals.
Create and optimize content strategies to improve search rankings and user engagement.
Implement a balanced approach to content creation, focusing on both search optimization and user value.
Integrate SEO strategies with content marketing initiatives to maximize organic growth.
Establish KPIs and reporting frameworks to measure the success of content and SEO efforts.
Collaborate with other departments to ensure content and SEO strategies support broader marketing objectives.
Continuously evaluate and refine content creation and optimization processes.

Minimum of 2 years of experience as an SEO Manager or in a similar SEO-focused role.
Proven track record of improving search engine rankings and driving organic traffic growth.
Strong analytical skills with experience in using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
Excellent knowledge of current SEO best practices and search engine algorithms.
Familiarity with HTML/CSS and technical SEO concepts.
Experience with Looker Studio for creating interactive dashboards and reports.
Outstanding communication and content creation skills.
Ability to work independently and manage multiple projects simultaneously.

SEO Manager Full Time

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