Great Minds is a mission-driven Public Benefit Corporation that creates exemplary instructional materials to inspire joy in teaching and learning.
The company’s curriculum, including Eureka Math, Wit & Wisdom, and PhD Science, supports teachers by providing a deeper understanding of the humanities, mathematics, and sciences.
Founded in 2007, Great Minds employs more than 1,000 people and has a significant market presence, especially with its Eureka Math curriculum.
The company is dedicated to providing high-quality curricula that challenge students and respect the craft of teaching.
Great Minds is an equal opportunity employer, committed to fair employment practices and eliminating discriminatory practices.

Work with marketing and research to collect and synthesize market insights for segmentation, prioritization, and market hypotheses.
Lead and coordinate efforts across Product, Sales, Marketing, and Success teams to develop and execute a statewide product launch and go-to-market strategy, including positioning, narrative, engagement tactics, and sales tactics.
Develop key performance indicators across lead generation, consideration, sales, and implementation phases of the customer lifecycle.
Ensure that field teams and central support teams execute strategy and achieve key performance targets across the customer journey.
Adapt strategy to accommodate customer insights, policy changes, and other sources of external input.
Review and improve the performance of Marketing, Sales, and Success teams through routine performance assessments.
Develop and maintain strong relationships with key state education stakeholders, including state departments of education, curriculum decision-makers, and district leaders.

7+ years of experience in education, edtech, or a related field, with significant experience managing state adoption processes.
5+ years in a cross-functional leadership role.
Strong leadership and team management skills, with the ability to drive results in a matrixed environment.
Excellent strategic thinking, communication, and problem-solving abilities.
Proven track record of successfully executing complex go-to-market strategies.
Deep understanding of the Texas adoption landscape, including Texas state regulatory requirements and stakeholder dynamics.
Ability to influence and collaborate with senior leadership and cross-functional teams.
Experience building campaign strategy and collaborating with marketing counterparts to create campaign assets.
A track record of working with policy teams and external partners to align with state requirements.
Must be based in Texas and able to travel up to 25%.

The expected base salary range for this position is $187,000-$201,000.
Salary may vary based on location, work experience, skills, and internal equity considerations.
Benefits and other incentives are not included in the base salary range.
New employees will be required to successfully complete a background check.
Equal opportunity employer, with a commitment to fair employment practices.

Texas Senior Campaign Director Full Time

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