Freebird is redefining personal care with its iconic electric head shavers delivered through a subscription-based model.
As the company scales globally, they are seeking a VP of Digital Product & Optimization to lead and transform their eCommerce experience.
This is a strategic leadership role with direct influence on the company’s global growth trajectory, focusing on CRO, UX design, and operational excellence.

Define and execute a comprehensive eCommerce strategy, aligning website goals with overall business objectives.
Oversee a high-impact testing and optimization program to improve conversion rates and user experience.
Build and lead a world-class eCommerce team, fostering a culture of innovation, data-driven decision-making, and excellence.
Manage all aspects of the website, from Shopify operations to app integrations and site performance.
Develop localized website strategies to scale Freebird’s global presence.
Ensure trustworthy analytics frameworks and use data insights to inform decisions and measure success.

Extensive experience managing and optimizing eCommerce websites for direct-to-consumer brands.
Experience with subscription-based models and scaling high-growth businesses is a strong plus.
Demonstrated success in running high-impact testing programs, including A/B and multivariate testing, with measurable improvements in conversion rates, average order value (AOV), and customer lifetime value (CLTV).
Advanced understanding of website analytics, event tracking, and performance reporting.
Ability to turn raw data into actionable insights that drive key business decisions.
Deep familiarity with Shopify and its ecosystem (e.g., ReCharge, app integrations), front-end development principles, technical SEO, and eCommerce platform operations.
Strong ability to partner with marketing teams to align website performance with broader acquisition and retention goals.
Experience designing and implementing semi-localized experiences to optimize international growth.
Proven ability to hire, mentor, and lead high-performing teams.
Strong understanding of user experience design principles, customer behavior, and product management.
Ability to clearly articulate strategies, results, and data insights to stakeholders while effectively managing multiple priorities in a fast-paced environment.

Fully Remote Flexibility: Work from wherever you thrive best, with the freedom to choose your own location.
Comprehensive Medical Benefits: Premium medical plans designed to support your health.
Competitive Compensation & Bonuses: Competitive salary paired with performance bonuses.
401(k) with Company Match: A generous company match to help grow your retirement savings.
Unlimited PTO: Flexible, unlimited paid time off.
Opportunities for Growth: Professional development opportunities in a dynamic brand.
Impact: Be part of a small, nimble team where your contributions will directly influence the success of the business.
Innovation: Work in an environment where no idea is too crazy, and every experiment has the potential to drive significant results.
Ownership: Lead and shape the CRO strategy with the autonomy and resources necessary to succeed.

VP of Digital Product & Optimization Full Time NEW

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