Chief Marketing Officer at InStride Health Full Time NEW

Responsibilities

• Create go-to-market strategy based on goals.
• Drive top-of-funnel growth via awareness marketing.
• Execute strategy with internal teams and stakeholders.
• Monitor strategy levers to meet go-to-market goals.
• Support CAC to LTV ratio alignment with targets.
• Direct geographic and service line expansion analysis.
• Lead InStride’s representation in events and visits.
• Drive growth culture aligned with company values.
• Translate goals into marketing strategies and objectives.
• Execute brand strategy, media, social, and PR initiatives.
• Manage communication plans for patients.
• Develop provider business development strategy.
• Optimize engagement with target providers.
• Create scalable solutions for referral source awareness.
• Partner on payor target strategy with finance team.
• Support payor partnerships for acquisition and retention.

Requirements

• 15 years in strategic marketing, healthcare preferred.
• Strong metrics understanding for customer journey stages.
• Demonstrated P&L financial acumen and decision-making.
• Comfort with healthcare contract nuances.
• Proven growth and launch experience in products.
• Collaborative leadership style with high EQ.
• Talent for building remote workforce relationships.
• Bachelor’s degree required; Master’s degree preferred.
• Passion for improving pediatric mental health care.

Benefits

• 401k with match, flexible PTO, paid holidays.
• 4-week paid sabbatical, 12-week paid parental leave.
• Health benefits from day one.
• Join a mission-driven team improving mental health.
• Work remotely with occasional in-person retreats.