About Me

Objective:

To obtain a challenging position in Digital Marketing where I can utilize my skills and experience to contribute to the growth and success of the company.

Summary:

I am a highly motivated and results-driven Digital Marketing Professional with over 5 years of experience in managing and executing successful digital marketing campaigns. I have a proven track record of increasing website traffic, improving search engine rankings, and generating leads and sales through various online channels. My skills include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.

Skills:

– SEO optimization

– PPC advertising

– Social media marketing

– Email marketing

– Content marketing

– Google Analytics

– Google AdWords

– Facebook Ads

– Instagram Ads

– Twitter Ads

– LinkedIn Ads

– A/B testing

– Conversion optimization

– Lead generation

– Sales funnel optimization

Experience:

Digital Marketing Manager

ABC Inc.

2018 – Present

– Developed and implemented digital marketing strategies that increased website traffic by 50% and generated a 75% increase in leads and sales

– Managed PPC advertising campaigns on Google AdWords, Facebook Ads, and Instagram Ads, resulting in a 40% decrease in cost per click (CPC) and a 25% increase in conversion rates

– Optimized website content and structure for SEO, resulting in a 30% increase in organic search traffic and a 20% increase in search engine rankings

– Created and managed email marketing campaigns that increased open rates by 35% and click-through rates by 20%

– Conducted A/B tests to optimize landing pages and sales funnels, resulting in a 15% increase in conversion rates

Digital Marketing Specialist

XYZ Corp.

2015 – 2018

– Managed social media marketing campaigns on Facebook, Twitter, and LinkedIn, resulting in a 50% increase in social media followers and engagement

– Created and published blog posts, infographics, and videos that generated over 100,000 views and shares

– Conducted keyword research and optimized website content for SEO, resulting in a 20% increase in organic search traffic and a 10% increase in search engine rankings

– Managed email marketing campaigns that increased open rates by 25% and click-through rates by 15%

– Tracked and analyzed website traffic and campaign performance using Google Analytics and other analytics tools

Education:

Bachelor’s Degree in Marketing

University of Nairobi

2020-2024

Certifications:

– Google AdWords Certified

– Google Analytics Certified

– HubSpot Inbound Certified

– Hootsuite Social Media Marketing Certified