About Me

I was the VP-Sales & Marketing and Operations Head for SL Agritech Corporation, the agricultural business unit of the Sterling Paper Group of Companies, involved in the business of hybrid rice.

I have more than 30 years experience in the FMCG and Industrial Sales industry having worked for multinationals and reputable local companies. Business exposures extends to bath soaps and detergents,  health and beauty aids, canned fruits and juices, tissue paper, foodwraps, beverages, cigarettes, processed and canned meat, and home and laundry care products. I have worked with PROCTER & GAMBLE PHIL., DEL MONTE PHIL., PEPSI-COLA, HENKEL PHIL., Holland Pacific Paper Inc., Sterling Tobacco Corporation, JAKA Group, and CDO-Foodsphere Inc. From an ex-truck salesman to a Sales Director, and currently as head of an operating subsidiary unit, I have demonstrated aggressiveness, patience, perseverance, initiative, being result-oriented, and having respect for authority in my work.

Among my responsibilities are P&L, sales and marketing operations, business planning and expansion, financial setting, people management and sales skills development programs. Key Account and Major Distributor management, tertiary trade development and ex-truck operation efficiency, project management, systems enhancement, supply chain management. Trade segment exposure involves Foodservice and institutional accounts aside form FMCG. I also had exposure in Trade Marketing and  manufacturing as Plant General Manager of a major beverage company. Product distribution and merchandising were regular activities in sales our operation.

I have done sales management and skills development programs as a consultant. People are key to the business and should be well equipped with the necessary skills to deliver desired business results. This consultancy has, also, allowed me to share my expertise in helping my clients improve their efficiency and productivity.

I can operate with minimum supervision in a competitive work environment.