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Fábio Correia Business Strategist
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Not rated yet
Portugal- Porto
About Me
Hey there, I’m Fábio – but you can call me “The Engineer turned Sales and Marketing guy”! I know it sounds like quite the transformation. My diploma might label me as an engineer, but my professional journey paints the picture of a master of all trades, embracing the dynamic world of sales, marketing, and beyond.
My adventure began in the realm of engineering, where a spark for business ignited within me. It was a revelation – engineers might not be the traditional business wizards, but who says we can’t break the mould? So, I leapt into sales and marketing, diving into a whirlwind of growth, challenges, and endless learning opportunities.
For about four years, I navigated the corporate seas, working full-time and honing my skills in diverse environments – from startups to established companies. Each role was a new chapter in my story, a chance to stretch my boundaries and discover the limitless potential of blending engineering with sales and marketing savvy.
But the call for freedom and the thirst for deeper challenges led me down the path of freelancing. As a young professional, I embraced the freelance life, eager to leverage my accumulated expertise to help businesses soar. This period wasn’t just about helping others grow; it was a profound journey of self-discovery, learning firsthand about the nuances of entrepreneurship and the sheer resilience it demands.
What truly fuels my fire is people – their dreams, their growth, their success. Whether it’s through sales, marketing, or just lending an ear, making a positive impact on someone’s life is what gets me out of bed in the morning. As a fervent believer in lifelong learning, I’m on a perpetual quest for knowledge, ready to tackle whatever challenge comes my way.
As I continue to navigate the ever-evolving landscape of my career, I’m seeking opportunities to commit fully to challenges that not only demand my all but also offer the chance to make a significant impact. The Future is an open book, and I’m excited to fill its pages with stories of success, growth, and, most importantly, people.
So, if you’re navigating the complex yet thrilling world of business and looking for a laugh or two along the way, let’s connect. Together, we can turn challenges into opportunities and dreams into realities.
#LeadByExample
Education
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Master in Engineering and Management at University of Minho
2017/2019 -
Diploma in Strategic Communication/Branding at University of Macau
2018/2019 -
Bachelors in Engineering and Management at Porto School of Engineering
2014/2017
Experience
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Business Strategist
2023/To DateMain Clients: Emma – The Sleep Company; Glovo App, American Society for Quality
Glovo – Leadership in user experience management for Q-Commerce, including product selection and dynamic pricing strategies. Development and execution of strategic partnerships that resulted in significant improvements in operational efficiency and customer satisfaction. Key figures: direct owner of 1.5MM with 35 pp. growth YoY
Emma – The Sleep Company – Development of marketing strategies for the global expansion of Emma mattress retail. Responsible for public relations campaigns and reputation management in the UK market, increasing brand visibility and consumer engagement. Key figures: direct contributor of 200MM with 6 pp. growth YoY
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Appliances Trade & Brand Marketing Manager
04-2022/03-2023Coordination and execution of marketing strategies for the Braun, Gillette, and Venus brands, improving market penetration and sales performance in the Portuguese and Spanish markets. Implementation of promotional campaigns and digital strategies that strengthened brand presence and consumer relationships.
Key figures: direct owner of 5.5MM with 10pp. growth YoY -
Corporate Key Account Manager & B2B Channel Coordinator
10-2020/ 04-2022Strategic management of key institutional accounts and growth of new channels for brands such as Dodot and Tampax.
Supervision and management of paper categories, achieving significant improvements in profitability and customer satisfaction. Key figures: direct owner of 10MM business with 30 pp. growth YoY -
Innovation Manager Trainee
05-2019/07-2020Innovation and project management for the Super Bock Stout, Carlsberg, and Somersby brands. Implementation of marketing strategies and promotions that contributed to sustained market growth and customer loyalty.
Key figures: direct contributor for a 2.5MM sub-category with 12 pp. growth YoY
