About Me

KIMIKO WILLIAMS, CDMP | ACIM

Digital Marketer

(876) 580-1869 kimikowilliams81@gmail.com

www.linkedin.com/in/kimiko-williams Remote, Jamaica

SUMMARY

Strategic, data-driven digital marketer with 5+ years of experience and a proven track record of driving full-scale marketing campaigns

that build brand awareness and audience engagement. Skilled at developing compelling brand narratives and leveraging growth

strategies, achieving 300%+ increase in organic blog traffic and ~ 1 million social impressions. Efficient self-starter with a talent for

collaborating cross-functionally to execute multiple projects in alignment with strategic outcomes. Equipped with the operational

expertise to optimize workflows while managing multiple stakeholder interests to deliver measurable results in fast-paced environments.

EXPERIENCE

Content Manager

Jamaicans.com

07/2023 – 10/2023 Remote, Jamaica

Jamaicans.com is a cross-platform digital media brand, connecting the diaspora to Jamaica through education, lifestyle and culture.

Spearheading the content program, the role focused on optimizing content performance to boost social engagement while colloborating

cross-functionally to execute marketing campaigns.

Managed weekly social calendar, utilizing analytics tools to implement optimization insights, resulting in 4% social engagement.

Analyzed performance data and compiled 1x weekly comparative report, presenting insights and recommendations to leadership for

strategic decision-making.

Digital and Marketing Manager

Jamaica Technology and Digital Alliance

06/2021 – 12/2022 Remote, Jamaica

The Alliance is a non-profit that promotes knowledge sharing in the technology industry. It advocates for the effective use of IT for the

benefit of society. Overseeing the brand’s marketing strategy, the role aimed to cultivate interest and awareness while positioning the

brand as a thought leader.

Strategically crafted and secured premium placements for 70+ thought leadership articles, expanding the brand’s reach to an average

weekly audience of ~395k print readers and 3.9k digital subscribers.

Successfully funnelled 100+ marketing-qualified leads for virtual meetup events, through organic and paid media.

Surpassed 300% organic growth in inbound blog traffic and boosted views by 150%+ on Marketplace platform through data-driven

content strategies, across organic social media and email campaigns.

Spearheaded marketing campaign for the Alliance’s annual industry conference, resulting in social impressions of approximately 1

million, 10k website traffic and achieved an average email open rate of 19% with an average click rate of 2%.

Co-led 1x weekly cross-functional meetings to present status updates and recommendations, facilitating strategic decision-making

with stakeholders in support of key business objectives.

SKILLS

Marketing Strategy & Execution

Multi-Channel Campaigns Brand Development Competitive Research Budget Management

Project Management Stakeholder Management

Growth Marketing

Conversion Rate Optimization Search Engine Optimization (SEO) Pay-Per-Click (PPC) Content Marketing

Social Media Marketing Email Marketing Marketing Automation Website Optimization

Content Creation Audience Targeting Data Analysis

MarTech

WordPress Elementor Mailchimp Active Campaign Google Analytics 4 Meta Ads Manager

Canva LinkedIn Sales Navigator Asana and Trello Hopin StreamYard Google AdWords Loomly

Metricool Hootsuite Iconosquare Slack AI Chatbots Google Suite Zoom Microsoft Suite

Interpersonal Skills

Communication Presentation Skills Team Leadership Team Development Problem-solving

Emotional Intelligence Active Listening Negotiation Time Management Collaboration

Relationship-building Empathy Decision Making Adaptability Analytical Thinking Team Work

Initiative Creative Thinking Innovation Strategic Thinking Stress Management Delegation

Flexibility

EDUCATION

Bachelor of Business Administration – Accounting & Marketing (Hons)

University of Technology, Jamaica

08/2016 – 05/2020 Kingston, Jamaica

CERTIFICATIONS

Conversion Optimization (Multiple Courses)

CXL Institute – April 2023

Certified Digital Marketing Professional (CDMP)

Digital Marketing Institute – August 2022

Planning and Optimising Marketing Campaigns (Member

Exclusive)

Chartered Institute of Marketing (CIM) – April 2024

Sales Operations Science

LSU Online & Continuing Education – Commencing June 2024

ASSOCIATIONS

Associate Member

Chartered Institute of Marketing, UK (CIM)

11/2023 – Present