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Luiz Perin Data Analyst

About Me

LUIZ ALBERTO PERIN FILHO

Contact: lapf.17@gmail.com / +31 06 4590 3872 / linkedin.com/in/lperin17

Italian/Brazilian, 31 years old. Based in Rotterdam, Netherlands.

SUMMARY

Currently looking for a first long term Data job. Motivated by my past experiences in operations, customer experience, business analysis and marketing, I decided to come to the Netherlands for a Master’s program in Data Science to steer my career into a new direction. I aim to be challenged, learn and develop myself to be more skilled, self sufficient and efficient in data processing, analysis and visualization, generating better insights to solve complex problems. Currently working part-time as a Data Analyst at Allianz Benelux since December 2023.

EDUCATION

Tilburg University – Pre-Master’s and MSc, Data Science and Society
FROM JANUARY 2022 TO JULY 2022, THEN FROM SEPTEMBER 2022 TO APRIL 2024
Relevant coursework: Machine Learning; Data Mining; Statistics & Methodology; Data Science, Regulation & Law; Data Sustainability, Privacy & Security; Data Processing Advanced; Programming with R; Governance and Policymaking. Pre-Master’s: Calculus, Statistics, Methodology, Knowledge Representation and Research.

University of São Paulo – BA, International Relations
FROM FEBRUARY 2011 TO AUGUST 2015

WORK EXPERIENCE

Data Analyst, People and Culture (part-time job) – Allianz Benelux
CURRENTLY WORKING, SINCE DECEMBER 2023

• Optimized over 1000 lines of Python code to enhance data processing. Created automated scripts for data extraction and manipulation, streamlining monthly operations and reducing manual errors. This led to broader and more accurate analyses.
• Performed series of analyses utilizing statistical techniques and NLP algorithms with Python to generate insight.
• Created PowerBI interactive dashboards that visually represented HR metrics, leading to a better understanding employee’s data among different departments.

Service Center Technician (part-time job) – Decathlon Netherlands
OCTOBER 2022 TO DECEMBER 2023
• Improved processes and operations with trekking, hiking and water sports equipment maintenance, leading to hit team 30% efficiency target of 2023.
• Created data visualizations and data analyses, developed dashboards and queries using Google tools.
• Developed project (script) to support Data Science team generating synthetic images utilizing stable diffusion with Python.

Service Marketing Analyst (former Marketing and CX) – Whirlpool Corporation
MARCH 2020 TO DECEMBER 2021
• Utilized customer and workshop data analysis to identify pain points in digital journeys, aiming to improve post-sales customer experience metrics, creating Looker dashboards. Extensive contact with multiple stakeholders from diverse areas.
• Developed and executed digital marketing campaigns with Google Analytics and Ad Manager, leading to increase in online engagement and rise in conversion rates.
• Led project management efforts for content creation in digital post-sales initiatives and brand awareness, with new branding for physical workshops and brand protection to tackle trademark misuse.

Senior Operations Analyst – QuintoAndar
AUGUST 2018 TO FEBRUARY 2020
• Enhanced customer satisfaction by resolving over 2000 contract terminations, earning best team’s satisfaction award six times with more than 92% customer satisfaction average.
• Implemented new projects and processes that improved time management and team efficiency, better integrating different sectors of customer’s journeys.
• Analyzed key performance indicators data using Google Sheets to identify opportunities for improvement in NPS and other customer satisfaction metrics

Tech Sales Analyst – Vídeo Engenharia
MAY 2016 TO AUGUST 2018

• Managed commercial and customer service operations, B2B and portfolio.
• Managed technical team’s service schedule.
• Participated in and assisted in the development of IT projects.

Digital Rights Assistant (former Intern) – ARTICLE 19 Brazil
AUGUST 2014 TO MAY 2016
• Human Rights Monitoring. Writing and developing content, articles, and publications.
• Conducted research on digital rights, personal data protection, and the right to privacy.
• Participated in institutional and advocacy efforts.

Projects Intern | Fundação Maria Cecília Souto Vidigal
JANUARY 2013 TO DECEMBER 2013
• Research and content development for nonprofit.

LANGUAGES

Portuguese:  Native Speaker
English: Fluent | TOEFL iBT – Scored 104 out of 120 (April 2021)
Spanish: Advanced | CELU Intermediario Muy Bueno (August 2014)

SKILLS

Python: pandas, numpy, scikit-learn and other Machine Learning packages, GitHub versioning control.
SQL: Intermediate knowledge. Comfortable with the querying logic.
Excel/Sheets: Advanced experience, proficient with queries, Solver and other advanced functions.
Data Analysis: Wide experience dealing with metrics, KPIs, HR, marketing and customer data.
Data Mining: Know-how of using algorithms and NLP to find patterns, topics and trends in data.
Data Visualization: Experience with Looker, Tableau and Power BI. Python’s Seaborn and Matplotlib.
Data Protection and Ethics: Humanities background and GDPR course knowledge.

COURSES AND EXTRACURRICULAR ACTIVITIES

Introduction to AWS Boto in Python, DataCamp – Issued on May 2024 – 4 hours.
AWS Cloud Practitioner Essentials, Amazon Web Services (AWS) – Issued on May 2024 – 7 hours.
Programme in Data Analytics 2023, IBM SkillUp – Issued on June 2023 – 30 hours.
UX Metrics 2.0 Product Analytics – PunkMetrics – Issued on April 2021 – 6 hours.
Online Product Management – Product Arena – Issued on November 2020 – 10 hours.
UX Design – Mergo – Issued on October 2020 – 66 hours.
UX Research – Alura – Issued on October 2020 – 70 hours.
Product Management – Gama Academy – Issued on February 2020 – 40 hours.
Design UX/UI – Gama Academy – Issued on November 2019 – 120 hours.
Member of the Law, Internet and Society Group (NDIS) at the University of São Paulo Faculty of Law – Four modules, from August 2013 to December 2014.

Education

  • MSc, Data Science and Society at Tilburg University

    01/2022-04/2024

    Pre-master’s + Masters programs.