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Ngoc Le Product Designer

About Me

Hi, I am Ngoc, a Product Designer with over 10 years of experience in digital design across industries such as e-commerce, education, branding, hospitality, and tech start-ups. My expertise lies in graphic and user experience design, driven by data-driven research, rapid iteration, and visually appealing UI design.

I have worked with two startups from their early stages. I spent 8 years with OpenCommerce Group, which raised $7M in a Series A round backed by VNG and Do Ventures in Vietnam. Additionally, I have over 2 years of experience with FLYER, a virtual English testing platform.

Portfolio

Education

  • Bachelor's degree at Hanoi University of Industrial Fine Arts


    Sep 2009 - May 2014

    Graphic Design
    Grade: 8.0

  • Google Google UX Design Professional Certificate at Coursera

    Jan 2024 - May 2024

    Certificate

Experience

  • Product Owner

    Dec 2021 - Apr 2024 (2y 4m)

    – Led the redesign of Exam.flyer.vn in 2022 and served as the sole designer for three mobile apps and Dashboard website from 2023 to 2024. Engaged in product planning, roadmap development, and execution as a Product Owner starting in 2022.
    – Created wireframes, prototypes, and conducted user research and usability testing to enhance user experience and ensure branding consistency.
    – Achieved significant improvements, including doubling the average number of completed tests per user from 2.5 to 5.3, increasing total completed tests per month from 57,252 to 116,599 in 2024, and boosting conversion rate from 12% in 2022 to 18% by 2024.
    – Contributed to FLYER’s certifications by Edtech Impact and Education Alliance Finland in 2024.

  • Team manager

    Feb 2021 - Jan 2022 (11m)

    – Recruited and trained team of 6 members within 1 year.
    – Consistently achieved 100% on-time project completion rate.
    – Boosted staff satisfaction in my team by over 60%.


  • Marketing manager

    Sep 2020 - Mar 2021 (6m)

    – Managed branding and marketing strategies
    – Led design planning for events
    – Promoted hotel restaurants
    – Collaborated with KOLs and restaurant managers for events


  • Product manager - UI/UX Designer - Graphic Designer

    Jul 2011 - Apr 2020 (8y 9m)

    – Branding Design, UI Design During Brodev stage of the company
    – UI/UX Design for Beeketing websites & applications (Building apps for Shopify)in 2015,
    – I got promoted and worked as a Product Manager for Shopbase (Open Commerce Group) until April 2020