About Me

My name is Oscar Villalibre, and I’m here to share my journey and passion for digital marketing and social media. With over 12 years of experience in the field, I’ve had the privilege of working with some incredible brands, including Pepsi, Levi’s, Logitech, and Rakuten Kobo, to create impactful campaigns that tell stories, build connections, and drive results.

Oh, and I promise: this presentation won’t feel like one of those “death by PowerPoint” moments. Let’s keep it fun and engaging—just like great content should be!

A Snapshot of My Career
The Beginning: My marketing journey started in big agencies, where I honed my skills in branding and storytelling. It’s here I discovered my knack for turning ideas into strategies that captivate audiences.
The Evolution: Over the years, I’ve embraced roles as Digital/Social Media Director, Head of Content, and Content Manager, leading teams and shaping campaigns for startups, freelance projects, and globally renowned brands.
Tutoring & Mentoring: I’ve also shared my knowledge, teaching courses on Copywriting, Community Management, and Social Media—because passing on expertise is as rewarding as applying it.

My Strengths: What Sets Me Apart
Storytelling Power: I don’t just create content; I craft narratives that resonate. Whether it’s a witty tweet or a TikTok video, I know how to engage and inspire audiences.
Strategic Thinking: I understand the big picture. Social media isn’t just about posting; it’s about aligning with brand goals, audience insights, and data-driven strategies.
Adaptability: From big brands to scrappy startups, I’ve worked in diverse environments. I thrive in fast-paced settings and love turning challenges into opportunities.
Good Vibes Only: While I’m serious about delivering results, I believe a positive attitude and sense of humor go a long way—whether managing a team or handling a tricky client brief.

Why Social Media?
Social media is where culture meets creativity. It’s where brands have the unique opportunity to be human, relatable, and relevant. For me, it’s the ultimate playground to connect with people, tell meaningful stories, and have a little fun along the way.

A Fun Fact to Wrap Things Up
Outside of work, I’m a bike enthusiast and music lover. I even started a clothing brand to combine my two passions! This side hustle has taught me the value of balancing creativity with business, and it’s a great reminder to always follow your passions—because that’s where the magic happens.