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Pedro Jose Herrera Villarroel UX/UI Designer

About Me

Professional with 3 years of experience in UX/UI design, specialized in web and mobile applications for the financial and accounting sectors. Leading projects with multidisciplinary teams to implement tools that optimize processes and stimulate sales, driving innovation and improving user experience.

Education

  • Materials Engineering at Universidad Simón Bolívar

    07/2019
  • Certification in Design for web & mobile at Zero to Mastery

    05/2021

Experience

  • Product Designer

    • Led the redesign of the Kiiper accounting services application, which managed to increase billing by 400% in the first quarter compared to the previous year, implementing a hybrid subscription (SaaS) and usage-based billing model.
    • Supervised front-end implementation, guaranteeing a 100% match with the defined visual specifications, relying on iterative testing alongside a cross-functional team to preserve the integrity of the design system.
    • Increased subscriber acquisition by 20% in the first quarter following the Kiiper relaunch, with the renewal of the promotional website, for which I designed the new interface and managed development tasks.
    • Increased sales by 25% with the design of the Proposal Generation module for the GCA Platform, improving the conversion of prospects to clients.
    • Expanded the functionality of the Service Management module with more than 70 new interfaces, making it easier for users to personalize and control the services contracted by clients on the GCA Platform.
    • Enhanced user experience on the GCA Platform, introducing cutting-edge features for user profile customization and dynamic automated notifications.

  • UX/UI Designer

    12/2023 - 03/2024

    • Led the design of the Shambea application, a tool that connects trained professionals with locally requested jobs, delivering the prototype for its initial testing phase; laying out all user interfaces and planning process flows.