Designing the experience of Contract Lifecycle Management (CLM) software
Product Design • Agile • Scrum • SaaS • B2B

– Conducted heuristic evaluations and design audits to create a UX Strategy for the redesign, resulting in increased loyalty levels and a 90% software recommendation rate.
– Championed user flows, information architecture, user archetypes and user journeys, leading to a 50% reduction in time spent navigating contracts.
– Delivered intuitive UI that was accessible, consistent and inclusive through wireframes, strategic design systems and prototyping
– Collaborated closely with project managers and developers in an agile way to achieve user and business goals, leading to 100% user value recognition within three months.

Redesigning the UI/UX for an advanced Ultrasound Machine
Embedded Design • B2B • Physical UX • Digital UX

– Led all aspects of UX design and guided the user experience strategy and execution across five features. I pioneered all stakeholder engagement and ensured success by undertaking project management tasks.
– Effectively implemented the Philips DLS design system to maintain consistency throughout the product.
– I collaborated internationally with UI/UX designers, product designers, developers, and industrial designers to deliver an inclusive product accessible to all user segments and demographics.
– Conducted user testing with medical professionals to analyse and mitigate user feedback. This contributed to creating actionable UX tasks that guided the project’s future scope.

Designing an app that provides farmers in India with access to knowledge
B2C • Android • Moblie Application

– Conducted research on satellite mapping using GPS to identify areas of opportunity. Created UX reports and UX Design for a feature that championed 20x growth in conversion rate within 12 months.
– Designed impactful UI that mitigated issues with navigation and ease of use, leading to a 65% renewal rate in paid subscriptions.
– This feature contributed to raising $6.5 million in Series A funding.

– Collaborated with the CEO to create a UX Strategy
– Designing the MVP website for a mentorship and collaboration platform for computer engineers.
– Created information architectures, user flows, personas and prototypes.

Designing the website and the event to elevate the user’s experience at the Design Summit 3.0
Web Design • Service Design • Responsive Design • B2C • Start-up

– Collaborated with diverse teams of developers, graphic designers, event planners, marketers, and content creators to design a successful event that brought together 850+ design delegates.
– Collaborated with the Chief of Design to create the website’s UI and UX.
– Additionally, I undertook service design tasks such as service blueprinting, journey mapping and service offering to contribute to the event’s success.