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Vinay Prakash Oommen Digital Marketing Specialist (Senior)

About Me

My 6+ years in digital marketing are fueled by a passion for driving growth and positive impact. I’ve consistently achieved impressive results, like a 4415.40% increase in social media following for a fast-paced online magazine.

Beyond engagement, I excel at SEO, data analysis, and crafting compelling content that resonates with audiences. My experience aligns perfectly with the company’s dedication to social responsibility, and I’m eager to develop impactful campaigns that showcase your commitment to both growth & positive change.

I’m confident I can contribute significantly to your team and amplify the company’s message across digital channels. My resume details my qualifications, but I’d love to discuss how my skills can benefit your mission.

Education

  • M.B.A at Madonna University

    2014 - 2016

    Specialisation – International Business Administration & Marketing.
    Leveled-up my skillset for global business!

    Completed my MBA in International Business & Marketing in 2016, focusing on areas that directly complement my experience:

    International Marketing: Now I can craft data-driven marketing strategies that resonate with audiences across borders.
    Ethical Leadership: Ready to navigate complex situations and lead with integrity in a globalized world.
    Legal Considerations (U.S. Law): Equipped with a working knowledge of key legal aspects of international business transactions.

    This MBA, along with my existing skills in the Digital Marketing field including marketing strategy, increasing online presence & strategic brand awareness, positions me perfectly for success in the international business arena.

Experience

  • Marketing MAnager

    Aug 2022 - Present

    Social Media Growth Strategist | 4415%+ Follower Increase | Content Marketing | Analytics | Website Traffic | Content Strategy | Organic + Paid Campaigns

    Skills: Strategic Marketing Management · Advertising · Online Media Management · Media Production Management

    Led cross-functional marketing initiatives at Business Tabloid, a fast-paced online magazine. Managed a team of 10, including designers and writers, to execute campaigns like ‘The Unknown Series’ and newsletters, resulting in a 4415.40% across multiple platforms including event coverage & interviews.

    Skills:

    Strategic Marketing Management | Advertising | Online Media Management | Media Production | Management · Adobe Photoshop | Adobe InDesign | Adobe Premiere Pro | Pay Per Click (PPC) | WordPress | Panel Moderator | Adobe Illustrator | Social Media Strategy | Off-Page SEO | SEO | SEM

  • Digital Marketing Manager

    April 2020 - Aug 2022

    Regional Marketing Strategist | EMEA & Middle East | Website Traffic Growth | SaaS Software Marketing | Hardware Marketing | Brand Strategist | 645%+ Social Growth | EMEA | Brand Development | Digital Growth Strategist

    > As the Digital Marketing Manager at Medialogic, a regional SaaS software and hardware distributor, I spearheaded digital marketing across the Middle East. Drove 645% social media growth, increased website visitors by 26K+, sessions by 31K+, and pageviews by 65K+.

    > I managed marketing activities across the Middle East, including the UAE, Saudi, Oman, Qatar, Bahrain, Kuwait, Jordan & Egypt.

    • Graphic Design • Content Creation • Google Marketing: • Business Location Management • Local SEO Marketing • SEM
    • Social Media Marketing – Facebook | Twitter | Instagram | LinkedIn | YouTube.
    • Lead Generation • Google Analytics • Website Analytics • Email Marketing • Paid Ads (Google & Social) • Brand Awareness • Photography • Videography • Product Photography • Digital Events
    • Webinars – YouTube | Instagram | Facebook Live

  • Senior Digital Marketer

    Jan 2019 - Mar 2020

    Marketing & Brand Strategist | EMEA, Levant, Ireland, UK | Oil & Gas, Electric, Home Appliances, Events | Drove 428% Social Growth & 10K-20K+ Website Visitors

    > Spearheaded marketing & brand initiatives across EMEA, Levant, Ireland, & UK for diverse clients (Oil & Gas, Electric manufacturers, Home Appliances, GP Batteries, & Event Management).

    > Increased website traffic (10K-20K visitors, 9K-15K sessions, 44K-68K pageviews) and achieved 428% total social media growth (198.57% average).

    Skills:
    Content Curation · Data Analytics · Illustrator · Data Analysis · Content Management · Pay Per Click (PPC) · Interactive Marketing · Digital Marketing · Logo Design · Social Media Strategy · Photoshop · InDesign · Premiere Pro · E-Commerce · Strategic Marketing Management · Off-Page SEO · SEO · SEO Audits · Search Engine Marketing (SEM) · Google Analytics · Google Ads

  • Account Manager

    Digital Transformation Leader | HubSpot CRM | Campaign Strategist | AED 60K+ Sales Growth | Client Growth & Success

    – Drove digital transformation and growth as an Account Manager, restructuring the company & implementing best-in-class digital solutions.

    – Introduced HubSpot (CRM), spearheaded awareness campaigns, and designed compelling email & product visuals.
    – Boosted AED 60K+ in sales through a consultative approach.