About Me

Vladimir C.G. Lubin

Saint Lucia, W. I. | vladilubin@gmail.com | 17585845455 | linkedin.com/in/vladimir-lubin

Skills:

• UX/UI design
• Wireframing and prototyping
• User research and testing
• Design thinking
• HTML, CSS, and JavaScript
• Adobe Creative Suite
• Sketch, Figma, InVision
• Adobe Photoshop
• Adobe XD
• Adobe Indesign
• User interface
• Process flows
• Ux design,
• Adobe Illustrator
• Branding
• Logo Design
WORK EXPERIENCE

Digicel Financial  (PRISM Holdings), Head of Design, Jul 2018 – Present

Saint Lucia

• Managed external agencies to deliver $2M in annual advertising campaigns, resulting in increased customer engagement
• Oversaw Art Director and junior designers, improving team productivity and project efficiency
• Executed creative projects domestically and internationally, including campaigns in the US, UK, and Caribbean
• Completed 200+ creative requests from 30+ stakeholders within tight deadlines, increasing campaign delivery efficiency
• Compiled marketing plans with department colleagues, resulting in a 15% increase in overall campaign effectiveness
• Increased user engagement by 20% through redesign of mobile app UI, resulting in a 15% increase in user retention
• Conducted user research and improved website navigation system, resulting in a 30% increase in user satisfaction and a 25% decrease in bounce rate
• Designed and developed prototypes for a new web application feature, resulting in a 40% increase in user adoption and a 25% increase in revenue
• Improved website visual design, resulting in a 15% increase in website traffic and a 10% increase in conversions
• Conducted user testing with cross-functional teams, resulting in a 25% increase in product usability and a 20% increase in user engagement
• Streamlined design process by implementing new design tool, resulting in a 20% increase in productivity and a 15% decrease in project completion time
• Conducted competitive analysis and implemented design changes, resulting in a 10% increase in market share and a 15% increase in customer acquisition
• Re-designed onboarding process for mobile app, resulting in a 30% increase in user retention and a 25% decrease in drop-offs
AMS Saint Lucia
Saint Lucia
Staff Graphic Designer
Jan 2015 – Feb 2017
• Conceptualize visuals based on requirements

• Develop magazine layouts, visual ads and other designs

• Planning concepts by studying relevant information and materials.

OGM Communications Ltd
Saint Lucia
Lead Graphic Artist
Start Date – Finish Date
• Successfully managed and delivered 50+ client proposals from typesetting through to graphic design, print, and production, ensuring on-time delivery and exceeding client expectations.
• Developed and presented 10+ unique and creative design concepts that led to a 30% increase in client satisfaction and retention rates.
• Improved the quality of graphic design deliverables by 25% through the use of industry-standard software tools, such as Adobe Photoshop and Illustrator, resulting in a more visually appealing and effective final product.
• Streamlined the production process by implementing new workflows and processes, resulting in a 20% reduction in project completion time and a 15% increase in client satisfaction.
• Maintained and updated client communication through regular check-ins, feedback sessions, and status reports, resulting in a 90% client satisfaction rate and a 25% increase in repeat business.
• Collaborated with external printers and production teams to ensure deadlines were met and materials were printed or presented to the highest quality, resulting in a 100% on-time delivery rate and a 98% error-free delivery rate.
• Actively researched and stayed up to date with the latest design and software trends, allowing for the incorporation of new ideas and styles that led to a 15% increase in client engagement and satisfaction.
EDUCATION

Interaction Design Foundation

UX Design
Mar 2024
Nippisign University

Computer Science

PROJECT EXPERIENCE

Digicel
Miami, Florida
Digicel International app and website
Mar 2020 – Jul 2021
• Redesigned UX/UI with 70%, improving customer engagement fidelity.

• Constructed extensive user flows to guide users through a streamlined onboarding process, elevating user experience by 25%.

• Created intuitive experiences for 500K+ consumers, facilitating the completion of tasks in 7.5s (+50% faster than industry standard).

AMS Saint Lucia
Castries, Saint Lucia
Saint Lucia Independence Magazine 2016
Nov 2015 – Jan 2023
• Conceptualize creative and visual direction

• Assist with layout

• Design