ABM & Campaigns Manager at Signifyd in United States Full Time NEW

Responsibilities:

• Plan, execute, and optimize multi-channel ABM campaigns.
• Establish KPIs to measure ABM initiative effectiveness.
• Continuously improve ABM program approaches.
• Use intent and 1st party data for campaign decisions.
• Collaborate with field marketing for campaign development.
• Analyze data through platforms like 6Sense and Salesforce.
• Document campaign requirements and project plans.
• Manage campaign tactics such as display ads and video.
• Oversee email campaigns with Revenue Operations.
• Ensure campaigns are on time, within budget, and effective.
• Prioritize accounts and revenue goals for ABM campaigns.
• Report KPIs and ROI to senior management.

Requirements:

• Strong verbal, written, and interpersonal skills.
• Focused on customer-centric, outcome-driven messaging.
• Continuous learner in digital marketing and email marketing.
• Able to identify opportunities and execute within budgets.
• Strong problem-solving and troubleshooting abilities.
• Data-driven and KPI-focused with ROI goals.
• Detail-oriented with project management skills.
• Collaborative and able to work in a fast-paced environment.
• Business acumen to address marketing challenges.
• Critical thinker with good judgment and decision-making.

Benefits:

• Discretionary Time Off Policy (Unlimited!).
• 401K Match and Stock Options.
• Annual Performance Bonus or Commissions.
• Paid Parental Leave (12 weeks).
• On-Demand Therapy for employees and dependents.
• Dedicated learning budget through Learnerbly.
• Health, Dental, and Vision Insurance.
• Flexible Spending Account (FSA).
• Short & Long Term Disability Insurance.
• Life Insurance.
• Company Social Events and Signifyd Swag.