Senior Media Buyer Full Time

Summary:

Mindfulsouls.com, a leading online store specializing in crystals and personal growth, is looking for a highly skilled Media Buyer to manage and optimize paid advertising campaigns on Meta platforms. The role involves targeting the right demographics, optimizing ad spend, and driving ROI, all while contributing to the company’s mission of making mindfulness accessible and easy to understand for everyone.

Responsibilities:

• Develop, execute, and manage Facebook and Instagram ad campaigns to achieve business goals (leads, sales, brand awareness, etc.).
• Conduct audience research and segmentation to target the right demographics and interests.
• Create and test various ad creatives, headlines, and messaging to optimize performance.
• Analyse ad performance and make data-driven decisions to improve results.
• Optimise ad spend, bid strategies, and budget allocation for maximum ROI.
• A/B test different ad variations (copy, images, videos, CTA, etc.).
• Implement retargeting campaigns to maximize conversions and customer lifetime value.
• Utilise first-party data, CRM insights, and pixel data to enhance targeting strategies.
• Provide insights and recommendations based on data analysis and market trends.
• Generate detailed reports on campaign performance, key learnings, and growth opportunities.

Requirements:

• Minimum 5 years of experience in paid advertising, especially Meta Ads.
• Proficiency in Meta Ads Manager and Facebook Business Suite.
• Strong analytical skills with experience in A/B testing and performance optimisation.
• Ability to interpret data and turn insights into actionable strategies.
• Creative mindset with an understanding of ad copywriting and design best practices.
• Very good communication skills and ability to work in a fast-paced environment.
• Experience with third-party tools like Google Analytics, Shopify, or ClickFunnels (preferred).
• Portfolio of case studies showcasing your projects and ads performance.

Benefits:

• Opportunity to work in a well-established company in the online retail industry.
• Field to scale high-budget campaigns and utilise creative angles.
• Access to innovative marketing strategies and tools making a difference.
• Collaborative team that values efficient communication and data-driven decision-making.
• Constant learning curve enabling you to reach new heights and grow as a professional.

Tagged as: Digital Advertising, India, Media Buying, Mindfulsouls.com, Social Media Marketing