Log In
Sign Up
Summary:
The CRM Specialist role at B2Spin Limited, a company focused on revolutionizing Free-to-Play Social Casino gaming, involves enhancing customer experiences through CRM strategies. Based remotely in Cape Town, South Africa, B2Spin employs a global team dedicated to creating engaging products. This fast-growing business aims to innovate the gaming industry with a collaborative, talented workforce.
Responsibilities:
- Own the creation, execution and reporting of multi-channel campaigns across our CRM tools.
- Build html emails, push notifications, app messages, social media posts, automated email flows, promotional pages and purchase offers.
- Own the coordination of the production of marketing materials (copy and image assets) for our CRM campaigns and take accountability of delivering CRM campaign setups adhering to quality and timelines set by the business.
- Conduct post campaign reporting, proactively suggest and implement improvements.
- Work with several data streams for segmentation.
- Execute A/B testing across several campaigns.
- Define target audiences and campaigns via our CRM and marketing tools.
Requirements:
- Minimum of 1+ years’ experience in a similar role.
- Bachelor’s degree in any course or at least 2 years in college.
- Ideally experience with USA market or Gaming/eCommerce background.
- Excellent communication and presentation skills, excellent written and spoken English is a must.
- Familiarity with Bloomreach and/or other CRM platforms.
- Ability to multi-task, prioritize, and manage time effectively without micro-management.
Benefits:
- Competitive salary.
- Flexibility and remote work.
- Training and development.
- International collaboration with our teams based around the world.
- Fast growing business where the sky’s the limit for your career.
