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Job Duties/Responsibilities
- Lead and manage team for trial acquisitions via Google Ads, Facebook Ads.
- Develop strategies, optimize campaign performance, analyze metrics.
- Oversee Facebook community team for engagement and revenue activities.
- Moderate discussions, enforce guidelines, manage memberships.
- Lead analytics team to track traffic, campaign performance, and metrics.
- Analyze data for insights using tools like Google Analytics.
- Collaborate with cross-functional teams to align marketing with business goals.
- Foster culture of creativity, collaboration, and accountability.
- Drive key performance indicators and analytics accuracy.
- Stay informed on industry trends and best practices.
- Build relationships with partners, agencies, vendors.
- Create ROI model for spending efficiency.
- Manage marketing budgets effectively.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 8+ years experience in digital marketing, focusing on performance marketing, digital advertising, and community engagement.
- Expert or Advanced proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Proven track record in developing and executing successful performance marketing strategies.
- Strong analytical skills and data-driven decision-making abilities.
- Experience managing teams and fostering collaborative environments.
- Ability to thrive in a fast-paced, dynamic environment.
Benefits
- Annual salary range: ₹38,00,000 – ₹40,00,000.
- Inclusive hiring and promotion practices.
- Commitment to diversity and fostering an inclusive workplace.
