Website Marketing Manager (Website Administrator) at Pindrop Full Time

Job Duties/Responsibilities:

• Maintain and update the company website, ensuring content is current and relevant.
• Manage and optimize the website using WordPress, including custom theme and plug-ins.
• Implement and manage basic front-end development tasks, such as updating HTML, CSS, and JavaScript.
• Manage and optimize website tracking and reporting using platforms like Pardot and Salesforce.
• Track and report on downloaded content, form submissions, and other lead generation activities.
• Develop a reporting system to extract actionable insights and lead projects based on these suggestions.
• Work closely with SEO agency to apply best practices and improve search rankings.
• Monitor and analyze website performance using tools like Google Analytics, SEMrush, or Moz.
• Lead A/B testing using FullStory to analyze user behavior and website performance.
• Use findings from A/B testing to guide and optimize marketing campaigns and website improvements.
• Build out FullStory for eye mapping and reporting to gather actionable insights.
• Utilize creative thinking to implement innovative marketing strategies to increase conversions.
• Employ interactive tactics like gamification, personalized content, and dynamic web elements.

Requirements:

• Bachelor’s degree in marketing or related field, or equivalent experience required.
• 5-10 years of experience in relevant digital marketing roles.
• Basic skills in HTML, CSS, and JavaScript.
• Extensive experience with WordPress, including custom themes and plugins.
• Experience with marketing automation platforms like Pardot and CRM systems like Salesforce.
• Ability to monitor and analyze website performance using tools like Google Analytics, SEMrush, or Moz.
• Expertise in building reporting systems to extract actionable insights and lead projects.
• Proven ability to develop and implement SEO strategies.
• Ability to implement innovative marketing strategies and lead A/B testing using FullStory.
• Skilled in employing gamification, personalized content, and dynamic web elements.
• Experience managing and optimizing website tracking and reporting for demand generation.

Benefits:

• Competitive compensation, including equity for all employees.
• Unlimited Paid Time Off (PTO).
• 4 company-wide rest days in 2024 for the entire company to rest and recharge.
• Generous health and welfare plans, including one employer-paid “employee-only” plan.
• Best-in-class Health Savings Account (HSA) employer contribution.
• Affordable vision and dental plans for you and your family.
• Employer-provided life and disability coverage with additional supplemental options.
• Paid Parental Leave for all parents, including birth, adoptive, and foster parents.
• One year of diaper delivery for new additions to the family.
• Identity protection through Norton LifeLock.
• Remote-first culture with opportunities for in-person team events.
• Recurring monthly home office allowance.
• Fun team activities including happy hours, ping pong, foosball, drinks, snacks, and massages.
• Remote and in-person team activities like cheese tastings, chess tournaments, and talent shows.
• Company holidays.
• Annual professional development and learning benefit.
• Pick your own Apple MacBook Pro.
• Retirement plan with competitive 401(k) match.
• Wellness Program including Employee Assistance Program, 24/7 Telemedicine.