Marketing Manager, Vylla Full Time

Summary:

The Marketing Manager, Vylla position at Carrington Mortgage Holdings involves leading marketing efforts for its real estate brokerage and title/settlement businesses. Carrington Mortgage Holdings is a holding company focused on asset management, mortgages, real estate transactions, and logistics, offering comprehensive services in the U.S. residential real estate sector. With a seasoned leadership team, the company emphasizes stability and value across market cycles, aiming to transform the industry.

Responsibilities:

• Responsible for overall marketing strategy and execution for the brokerage.
• Responsible for building strong brand recognition and maintaining brand consistency through all touchpoints.
• Responsible for positioning company capabilities and messaging including people, products, and services to customer base as well as recruiting base.
• Manage the execution of all online marketing activities including, but not limited to, acquisitions, websites, landing pages, direct mail campaigns, and email campaigns.
• Establish and manage marketing calendars related to email marketing and content management for online properties.
• Assist with social media content and strategy.
• Plan and manage in-person and digital events (webinars, town halls) which amplify our message.
• Create targeted internal and external communication strategies.
• Plan and oversee marketing channel reporting including effectiveness metrics for campaigns and actively managing those metrics to optimize marketing spend/effort.
• Build and manage relationships with high impact business leaders and stakeholders to ensure marketing is supporting their objectives.
• Collaborate with creative team to conceptualize and design effective and creative marketing campaigns, collateral, and materials.
• Commission or conduct market research to identify proper marketing tools and make recommendations for purchase.
• Continually review changes to the marketplace and industry and adjust marketing plans accordingly.
• Review and provide constructive feedback all Vylla marketing materials, briefs, and content.
• Manage and report on marketing budgets as appropriate.

Requirements:

• Bachelor’s degree in marketing or related degree or equivalent work experience.
• Five plus (5+) years of marketing experience, including experience developing and implementing a content strategy, and creating and analyzing performance metric reports.
• Two plus (2+) years direct experience marketing for a real estate brokerage in a role supporting real estate agents or similar business, required!
• Experience using Google Analytics or similar tools to monitor communications performance, as well as marketing automation platforms, preferred.

Benefits:

• Comprehensive healthcare plans for you and your family.
• Plus, a discretionary 401(k) match of 50% of the first 4% of pay contributed.
• Access to several fitness, restaurant, retail (and more!) discounts through our employee portal.
• Customized training programs to help you advance your career.
• Employee referral bonuses so you’ll get paid to help Carrington and Vylla grow.
• Educational Reimbursement.
• Carrington Charitable Foundation contributes to the community through causes that reflect the interests of Carrington Associates.