Campaign Manager, Customer ABM at Nextiva Full Time

Description

• Develop and execute comprehensive marketing strategies to identify and engage high-value accounts, to drive upsell and cross-sell opportunities
• Collaborate with the product marketing team to create compelling mid-funnel messages and touchpoints, to increase funnel velocity and conversions
• Build customer target lists and personas, using multiple data sources and sales and marketing tools to build clusters and identify and target new contacts
• Collaborate closely with customer account managers to identify key accounts, understand their business needs, and develop personalized marketing plans and initiatives
• Leverage customer data, insights, to deliver hyper-targeted messaging, content, and campaigns
• Implement marketing automation workflows, personalized nurture tracks, and targeted advertising campaigns to engage decision-makers and influencers within target accounts
• Monitor and analyze key performance metrics, including account engagement, pipeline growth, upsell/cross-sell conversion rates, and revenue impact, to measure the effectiveness of initiatives and optimize strategies
• Drive in-product messages, including product notifications, promos, upsell/cross-sell messages, events, and company news

Requirements

• 8+ years experience driving up-sell and cross-sell programs from conception through implementation in enterprise B2B SaaS
• Strong, demonstrable experience creating and executing marketing campaigns and programs that drive customer engagement
• Experience analyzing multiple data sources to tell a compelling, market-driven story
• Go-getter with the mindset to take ownership and drive results
• Strong internal communication and cross-functional coordination skills

Benefits

• medical (including supplemental plans for accident, hospitalization and critical illness)
• telemedicine
• dental
• vision
• disability
• life insurance
• legal assistance
• Employee Assistance Plan
• paid parental bonding leave
• PTO for hourly employees and Flexible Time Off (FTO) for salaried employees
• 401k